Uline.jobs Redesign
Project Description:
My team was tasked to redesign our careers site. The goal was to simplify the experience and increase the amount of applications submitted.
Role: UX Designer
Team: Project Manager, UX Researcher, Copywriter
Research
Our research team started off this project by doing moderated interviews with active job seekers to get impressions of our current careers site. We found valuable information about where users are running into pitfalls and what is important to them.
Main Findings:
Browsing and applying to jobs on mobile devices is important to candidates.
The information we shared about the company is not what candidates were looking for.
The information we did show was hard to find, hidden behind carousels and “Learn More” modals.
Design
Because this was a huge project, we decided to focus on a few problems at a time. We followed the same process of ideation > design > testing for each problem. Below are the main takeaways.
Site Navigation:
Split up homepage sections into separate pages.
Design mobile-first.
Allow navigation from global header on desktop and mobile (in hamburger menu)
Pages Layout:
Show all information on the page by default.
Allow for images/content that show a realistic working environment.
Department Pages:
Show all departments on the main page.
In each department page, show information applicants are looking for.
Locations Page:
Group nearby locations when scrolled out
Show one highlighted location at a time
I created concepts based on these ideas, then presented them out to project members to get feedback and iterate. Once we were happy with a design, I presented the changes to leadership across the company for approvals.
Sketches from ideation sessions
Wireframes made to align on key layout decisions
Hi-fi mockups for design presentations and usability testing.
Final Product
This project is still ongoing, and I can’t share the finalized concepts until our developers are able to update the site.
Instead, here are the main accomplishments our team feels this design will achieve:
Improved mobile experience by designing mobile-first.
Improved site navigation by splitting up pages and not hiding information in modals or carousels.
Added information that candidates are looking for, helping them make informed choices during their application.
What I learned
This project is important for Uline due to the company’s huge amount of growth in recent years. It was exciting to work on something that so many people were interested in. However, I found it challenging to balance all the different ideas and opinions from business partners while presenting designs.
I learned how important research is for navigating those discussions. Having real customer data was essential to decide how to move forward when opinions were conflicting. Thanks to the work of our UX Research team, I was able to navigate those conversations and push for impactful changes to the site.
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